Buying Cycle, Communities, SME and Trade Show

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Building the relationship involves trust and respect.

Thought Leadership

Thought Leadership B2B Thought Leadership Research Practices

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham's Tip.

Paper

Paper Enterprise Management Marketing Management SME

B2B Marketing Zone

Thought Leadership Best Practices: Research On How To Show Your Expertise

The Biggest Challenge in Creating and Marketing White Papers

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