InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

The Marketing Blender

FEBRUARY 20, 2024

Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake. Diversify your approach now.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Kapost

AUGUST 8, 2016

The HOW: Orchestration/Demand Gen Engine – Orchestrates campaigns across channels by identifying target audiences from “WHO,” pairing them with relevant content from “WHAT,” and syndicating and distributing effectively. With a mature marketing technology stack, a CMO can make better, more informed decisions.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48