Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Albacross

JANUARY 13, 2021

Similarly, sales professionals lack insight about buyers, making it difficult to know who to reach out to, when and how. Intent data helps overcome that issue. Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour. What is an intent lead?

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Created buyer personas and journeys. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Created messaging that supported the unique buyer journey for both their B2B and B2C business. 6,788 opted in leads. Purchase Intent : Lead Identification.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48