Remove Buyer's Journey Remove Forrester Remove Intent Leads Remove Personalization
article thumbnail

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

article thumbnail

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

Businesses who capitalize upon and utilize this intent data gain a competitive advantage over those that do not. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Using Buyer Intent. Why are buyers reading your blog?