Buyer's Journey Focus Group Lead Management Marketing Prospects 
ANNUITAS
SEPTEMBER 7, 2021
The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. A mature marketing organization is tracking its users’ online behavior.
ANNUITAS
SEPTEMBER 7, 2021
The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. A mature marketing organization is tracking its users’ online behavior.
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