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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. A mature marketing organization is tracking its users’ online behavior.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. A mature marketing organization is tracking its users’ online behavior.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

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Who Should the SDR Team Report To: Sales or Marketing?

Engagio

The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales. Let’s look at the data.

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Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. NOT testing messages and vocabulary before using.