Tony Zambito

JANUARY 3, 2016

Nearly 60% did their first-ever buyer persona development initiative within the last two years – a similar result to the previous year. 27% of the respondents relied on in-depth qualitative buyer interviews – a jump from 15% previously. Important Correlations Uncovered. And, 80% of the respondents were from marketing.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. Everyone has an opinion on whether marketing is an art or a science. Experiments in marketing are no different. The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Hubspot

SEPTEMBER 13, 2023

The current state of the market and the position the business occupies within it. Sales projections provide important data that helps business leaders make informed decisions about product pricing, finances, staffing needs, marketing strategy, and sales processes. Manage inventory better. Offer quality customer service.

Top of Funnel 61

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 61

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Truth is: The modern B2B buyer journey has become far more complex. . So, we decided to reach out to 45 marketing executives and ask the following question: .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97