Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

DECEMBER 20, 2018

Often, buyers in the Core Category are also on the buying committee of the Adjacent Category (i.e., These are words that indicate the position within the buyers journey. Mid-Stage Words – words that indicate the buyer is evaluating solutions (i.e., price’, ‘vendor’, ‘consulting’, ‘WorkStride’, ‘LifeDojo’, etc.).

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Vendor-related.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

DECEMBER 27, 2018

Stronger than ever in data, Best-in-Class solutions leverage sophisticated Data Science models that consider differential analysis to model the swings in buyer intent signals that naturally occur as a B2B buying committee progresses through meetings, proof-of-concepts, vendor sorting, and other stages of a buying journey.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

DECEMBER 28, 2018

Best-in-Class Intent Programmatic includes AI/ML to know where an account stands in the buyer journey. Ads, then, can be staged to be more relevant at the right time: nurturing – early; endorsement – middle; vendor-sort – late. Is your Intent Programmatic strategy Best-in-Class?

Profiling 8

Profiling Intent A/B testing Advertisements 8

Aberdeen

FEBRUARY 6, 2019

Aberdeen recommends creating three sets of intent-fueled programmatic ads for each campaign. This helps to target buyers at three levels of intent: early-nurturing stage, mid-consideration stage, and late-vendor sorting stage. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Analysis 40

Analysis Intent Paid Search Agency Ads 40