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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

Clickthrough rate (CTR). Once you complete the set-up, the automation does all the work for you – nurturing your subscribers and moving them down the buyer's journey. It can also become impossible to keep track of each subscriber's stage in the journey and send the appropriate email. Unique clicks. Unsubscribe rate.

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Best Calls to Action for Digital Marketing (Backed By Data)

Metadata

With your ad copy, creative and CTA button you want the customer to take the next step in the buyer journey. The best call to actions then must be divided into categories based on the step you want the buyer to take. Both options see the highest clickthrough rate (CTR), but they also see the highest cost per lead (CPL).

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

We've created a content mapping template so you can walk through your target audience's buyer's journey. The template helps you identify buyer personas, their challenges and needs, and to brainstorm content that provides solutions. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. do you need eCommerce vs. portfolio). Top Email Marketing Tools for Startups.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. do you need eCommerce vs. portfolio).