Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
Contently
JUNE 29, 2017
Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.
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