B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

6sense

MAY 10, 2017

And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. This reduces the chance of wasting time on obsolete or inaccurate data. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. This reduces the chance of wasting time on obsolete or inaccurate data. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52