Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

SmartBug Media

JANUARY 17, 2019

The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management). A sales rep should shift their mindset and act as a consultant and trusted advisor to the prospect as they execute an inbound sales approach.

Digital Asset Management 66

Digital Asset Management Eye-Tracking Cold Calling Buyer Personas 66

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28