How the best content marketing agencies onboard customers to nail success
Tomorrow People
FEBRUARY 2, 2018
The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Embracing teamwork from the start, by working out who matters.
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