Remove Buyer Personas Remove CPO Remove Lead Scoring Remove Marketing Proposals
article thumbnail

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. The project sponsor: your strategic lead. Let’s look at each in turn. Who’s holding the money?

article thumbnail

How a great content marketing agency will onboard customers to nail success

Tomorrow People

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. The project sponsor: your strategic lead. Let’s look at each in turn. Who’s holding the money?