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How the best content marketing agencies onboard customers to nail success

Tomorrow People

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Let’s look at each in turn. Who’s holding the money?

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Let’s look at each in turn. Who’s holding the money?