article thumbnail

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Do a SWOT analysis. Start classifying your targets in detail. This is called Buyer Persona development. This is called Buyer Persona development. Consider market research to further identify the needs of your buyer personas which leads to a message road map that all your communications needs to follow.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Understand your buyer’s journey.