32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
NuSpark Consulting
DECEMBER 31, 2011
Do a SWOT analysis. Start classifying your targets in detail. This is called Buyer Persona development. This is called Buyer Persona development. Consider market research to further identify the needs of your buyer personas which leads to a message road map that all your communications needs to follow.
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