Sword and the Script | B2B

JULY 20, 2021

The best place to start is by building buyer personas [ defined by the author here ] based on the types of people you’re hoping to reach. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Pricing information.

Paid Search Agency 119

Paid Search Agency Paid Content B2B Marketing Companies 119

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. Data: The Missing Link in Your Nurture Campaigns.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111