Directive Agency

SEPTEMBER 3, 2019

There are other channels where you can publish content, but these areas are where the majority of your targeted customers and buyer personas will be. How many more downloaded case studies are you hoping to obtain? How many more products are you looking to sell? Cross-sell or upsell your product/service?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. How to know what type of content will help create demand for your offer What kind of content will help you create demand for your product or service depends on your buyer personas.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78