Ledger Bennett
NOVEMBER 17, 2021
As B2B revenue leaders, we must first acknowledge our prospective buyers own their journey to a larger extent than ever, and success demands we shed the silos of sales, marketing, and customer service teams built to meet buyer needs from a bygone era. Enable Concurrent Customer Engagement.
PathFactory
SEPTEMBER 12, 2018
It leads with what the company offers rather than what the customer actually needs or wants. Now, instead of sending prospects a single nurture touch with one piece of content and no next step, they bring buyers to a Content Track where they can binge Netflix-style to their heart’s desire. Fewer leads, more conversations.
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