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How to Build a B2B Digital Revenue Team

Ledger Bennett

NOVEMBER 17, 2021

B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. Customers are left unsatisfied while, at the same time, businesses operate without knowing what they’re doing wrong.

Lead Ranking 52
Lead Ranking Ideal Customer Profiles SQO Ad Building 52
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Forrester Report: The Birth Of The B2B Consumer

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Some were even born into it.

Forrester 40
Forrester Lead Ranking B2B Top of Funnel 40
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