B2B Sales Buyer Need Research SQO 
Ledger Bennett
NOVEMBER 17, 2021
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. The need for alignment happens where siloed groups with disparate end-games need to be pushed toward working together.
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Embrace Jon and Jane Doe.
Expert insights. Personalized for you.
52 
Let's personalize your content