ABM Buyer Need Research SQO 
Ledger Bennett
NOVEMBER 17, 2021
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by the contemporary marketplace. Customers are left unsatisfied while, at the same time, businesses operate without knowing what they’re doing wrong.
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Quality over quantity is the name of the game for EnterpriseDB’s approach to ABM. Some were even born into it.
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