Content4Demand

DECEMBER 6, 2018

As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20