Remove Buyer Need Remove Eloqua Remove MQL Remove SQO
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Forrester Report: The Birth Of The B2B Consumer

PathFactory

As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. In order to boost customer adoption and retention rates, they launched a universe of always-on educational content using a sophisticated technology stack including Eloqua and PathFactory to help new customers self-educate faster and more easily.