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How to Build a B2B Digital Revenue Team

Ledger Bennett

As B2B revenue leaders, we must first acknowledge our prospective buyers own their journey to a larger extent than ever, and success demands we shed the silos of sales, marketing, and customer service teams built to meet buyer needs from a bygone era. Enable Concurrent Customer Engagement. What Can We Build for You?

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Forrester Report: The Birth Of The B2B Consumer

PathFactory

As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Anything that is not immediately personalized, curated, and responsive to buyer needs is just part of the noise – and that means fewer buyers, moving slower. We recommend jumping in with both feet.