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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.

ROI 40
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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

.” — Ann Handley “Good marketers see consumers as complete human beings with all the dimensions real people have.” ” — Jonah Sachs “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. Great marketing makes the customer feel smart.”