Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

FEBRUARY 28, 2024

Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. Instead of looking at vanity metrics like impressions, open rates, site visits, and downloads, focus on data points that help drive improvements over time.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Aberdeen

APRIL 12, 2019

Working with a third-party provider can give you the intent data necessary to fuel email personalization. Buyer intent data derives from research about individual buyer journeys and uses a variety of signals to understand the likelihood that prospects will buy from you.

Intent Data 70

Intent Data Intent Personalization Purchase Intent 70