Buyer Intent Gartner In-market Prospects Intent Data 
SalesIntel
JUNE 28, 2022
An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. Everything that an SDR does needs the backing of accurate, verified B2B data. Without B2B data, SDRs may struggle to reach their goals and targets. Buyer Intent data .
B2B Marketing Directions
AUGUST 27, 2017
SiriusDecisions analysts are suggesting that companies should focus their outbound demand generation activities on in-market prospects. The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers.
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