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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content curating The process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.