Remove Buyer Intent Remove CRM Remove In-market Buyers Remove Intent Signal
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Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

That’s where Customer Data Platforms (CDPs) come in, to help manage all the “big data” that’s generated so we can get a clearer picture of our in-market buyers and serve them with a great experience. In the future, you’ll see this level of personalization become table stakes for all B2B marketing teams.