Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap
GreenRope
SEPTEMBER 10, 2017
Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. Many companies have more than one buyer persona and of course, their needs are different at each stage of the funnel.
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