Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. DSP (Demand-Side Platform) A platform that lets advertisers buy ad space.
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