The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
A “hot” prospect is ready to buy. Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. For people looking to buy later, an occasional phone call to nurture the relationship would suffice. In a way, sales reps are like nurses or doctors.
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