Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. In business buying, there’s an entire cast of characters. SIC or NAICS.
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