Remove Buy Remove CPA Remove Narrowcasting Remove Pricing
article thumbnail

Redefining the Role of the CMO

Buzz Marketing for Technology

Moved past the banner ad quickly to get into “content generate share of voice” rather than buying eyeballs. Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. Here's what you can do when you take a photo of the following items: Apparel and home goods: Find similar products and where to buy them.