Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
The answer is media buyers. That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Programmatic buy – The buying process is done using automated technology.
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