The Point

JULY 27, 2021

Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Photo by Ricardo Arce on Unsplash.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84