SalesIntel

FEBRUARY 8, 2023

Data might degrade due to a variety of reasons. The typical issue is failing to keep correct client information, such as sales, marketing, and CRM data. In most firms, there is no one source of data but rather a collection of data sources spanning several platforms, formats, and perspectives.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

LeanData

NOVEMBER 2, 2022

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. There’s more to the story.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. We are able to have a PPC strategy based on intent data that we are receiving from the Terminus platform. To Sum it All Up.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120