Business, Data Hygiene, Database Marketing and Vendors

Beware of dubious data providers: a 9-point checklist

Biznology

FEBRUARY 28, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Do they provide a physical business address? (Photo credit: Tim Morgan). I am, and I hate it.

B to B

B to B Data Hygiene Marketing Management B2B Sales

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

Beware of dubious data providers: a 9-point checklist

6 thorny data problems that Vex B2B marketers, and how to solve them

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