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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Ardath Albee, CEO of Marketing Interactions, Inc.

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B2B marketers are stumbling in the dark

Online Marketing Institute

237 posts from The Drama 2.0 Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In All rights reserved.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0