Business to Business, Public Relations and WOM

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. " Read my post on defending thought leadeship.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

1st: [link] Now: [link to post] – Posted using Chat Catcher [link] abneedles (Adam Needles) Twitter Comment Growing body of data proves social media efficacy in #B2B marketing. In fact, social media can be MORE transformative [.]

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

Convince and Convert Blog: Social Media Strategy and Social Media.

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