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9 Proven B2B Marketing Strategies for 2024

sagefrog

Make use of data from your marketing team, salespeople, average leads, and current customers to create a more complete picture of who you’re after. Market Research: Gain insights into market trends and emerging needs within your target industries.

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How to Generate B2B Leads from Your Content

PureB2B

While budgets are still lagging behind pre-pandemic spending , thanks to economic and geopolitical uncertainty, content is bucking the trend and remaining a priority within B2B marketing strategies. In fact, 42% of marketers expect to increase their content budget this year. So, why is content sheltered from the storm?