Convertr look to provide integration in an increasingly crowded martech ecosystem
ClickZ
JANUARY 13, 2020
But brands need to be very clear and upfront with the value exchange they are offering, be it in their privacy policy or their opt in/opt outs,” says Bowkett. . “I People don’t mind giving up data for that because they understand that they’re gaining something as well. I think a lot of brands over complicate the matter today.
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