Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. blog posts, articles, videos, etc.),

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. This could include things like: Product recommendations based on purchase history. For CMOs like you, personalization has shifted from a competitive edge to a baseline expectation.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.

Privacy 52

Privacy Optimization Work Management Marketing Management 52