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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. Internet Protocol (IP).

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How to Use Account Based Marketing as a Matchmaker for Your Marketing and Sales Teams

Full Circle Insights

Like everyone else, your marketing and sales teams know there are a ton of apps that can play Cupid if they’re looking for love on their own time, so we’ll assume they’re swiping left or right after hours. But they’re still trying to find the perfect match to convert business opportunities into sales. Is there a Cupid for that?