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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. appeared first on NuSpark Marketing.

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How to Use Account Based Marketing as a Matchmaker for Your Marketing and Sales Teams

Full Circle Insights

But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. Demandbase Attribution Debate Yields Surprises. Salesforce Admin Tip: Display More Components. Getting Accurate Marketing Data From Salesforce Requires a Native Application.