Account Based Marketing Business to Business DemandBase Display 
NuSpark Consulting
JANUARY 14, 2017
Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This is worldwide access to your customer base in other countries that may buy your products.
Full Circle Insights
NOVEMBER 25, 2020
But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. ABM: Better than Cupid at targeting customers. Many B2B companies have responded to these challenges by adopting an account-based marketing (ABM) approach. What’s not to love?
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