6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. It’s a never-ending battle.
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