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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. (Many may remember profiling performed with Miller Heiman blue sheets.).

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Decoding the True Essence of Outbound Marketing

MarketJoy

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Strategies to Transform “Outbound Marketing” Big Time.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

You can get your product in front of more decision makers at more companies and win more accounts as a result. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm.